/* Tráfego Pago Para — identidade visual Ativa (Brand Book v1.0) */
@import url('https://fonts.cdnfonts.com/css/hk-grotesk');
@import url('https://fonts.cdnfonts.com/css/garet');

:root {
  --cyan: #00c9ff;
  --dark: #363336;
  --white: #ffffff;
  --light: #f7f8fa;
  --border: #e8e8e8;
  --muted: rgba(54, 51, 54, 0.55);
  --font-display: 'HK Grotesk', 'Inter', Arial, sans-serif;
  --font-body: 'Garet', 'Inter', Arial, sans-serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  color: var(--dark);
  background: var(--white);
  line-height: 1.75;
  font-size: 16.5px;
  -webkit-font-smoothing: antialiased;
}

/* Top-bar cyan 5px — obrigatória em todos os materiais (Brand Book) */
body::before {
  content: '';
  display: block;
  height: 5px;
  background: var(--cyan);
}

.container { max-width: 1080px; margin: 0 auto; padding: 0 24px; }
.container-narrow { max-width: 760px; margin: 0 auto; padding: 0 24px; }

h1, h2, h3, h4, .logo, .btn {
  font-family: var(--font-display);
}

/* Header */
header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255, 255, 255, 0.95);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--border);
}
.nav {
  display: flex; align-items: center; justify-content: space-between;
  padding: 14px 0;
}
.logo {
  font-weight: 800; font-size: 1.2rem; text-decoration: none; color: var(--dark);
  letter-spacing: -0.5px;
}
.logo span { color: var(--cyan); }
.nav-links { display: flex; align-items: center; gap: 26px; }
.nav-links a { text-decoration: none; color: var(--dark); opacity: 0.7; font-weight: 600; font-size: 0.92rem; font-family: var(--font-display); }
.nav-links a:hover { opacity: 1; color: var(--dark); }
.nav-links a.btn { opacity: 1; }

/* Botões — quadrados com sombra offset (assinatura visual Ativa) */
.btn {
  display: inline-block;
  background: var(--dark);
  color: var(--white) !important;
  font-weight: 800;
  padding: 13px 28px;
  border-radius: 0;
  text-decoration: none;
  border: none;
  font-size: 0.98rem;
  letter-spacing: -0.2px;
  cursor: pointer;
  box-shadow: 4px 4px 0 var(--cyan);
  transition: transform 0.12s, box-shadow 0.12s;
}
.btn:hover { transform: translate(2px, 2px); box-shadow: 2px 2px 0 var(--cyan); }
.btn-lg { padding: 17px 38px; font-size: 1.06rem; }
.btn-cyan {
  background: var(--cyan);
  color: var(--dark) !important;
  box-shadow: 4px 4px 0 rgba(0, 0, 0, 0.35);
}
.btn-cyan:hover { box-shadow: 2px 2px 0 rgba(0, 0, 0, 0.35); }

/* Hero */
.hero {
  background: var(--dark);
  color: var(--white);
  padding: 84px 0 92px;
  text-align: center;
}
.hero .eyebrow {
  display: inline-block;
  font-size: 0.72rem;
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--cyan);
  margin-bottom: 22px;
}
.hero h1 {
  font-size: clamp(2rem, 5vw, 3.2rem);
  font-weight: 900;
  line-height: 1.1;
  letter-spacing: -2px;
  max-width: 840px;
  margin: 0 auto 20px;
}
.hero h1 em { font-style: normal; color: var(--cyan); }
.hero p.lead {
  font-size: 1.12rem;
  color: rgba(255, 255, 255, 0.6);
  max-width: 640px;
  margin: 0 auto 36px;
}
.hero .btn { background: var(--cyan); color: var(--dark) !important; box-shadow: 4px 4px 0 rgba(255, 255, 255, 0.25); }
.hero .btn:hover { box-shadow: 2px 2px 0 rgba(255, 255, 255, 0.25); }
.hero .sub-cta { display: block; margin-top: 18px; color: rgba(255,255,255,0.4); font-size: 0.88rem; }

/* Hero de páginas internas */
.page-hero {
  background: var(--dark);
  color: var(--white);
  padding: 60px 0 64px;
}
.page-hero h1 {
  font-size: clamp(1.7rem, 4vw, 2.6rem);
  font-weight: 900;
  line-height: 1.15;
  letter-spacing: -1.5px;
  max-width: 800px;
  margin-bottom: 16px;
}
.page-hero h1 em { font-style: normal; color: var(--cyan); }
.page-hero p { color: rgba(255,255,255,0.6); max-width: 700px; font-size: 1.06rem; }
.page-hero .btn {
  margin-top: 28px;
  background: var(--cyan);
  color: var(--dark) !important;
  box-shadow: 4px 4px 0 rgba(255, 255, 255, 0.25);
}
.page-hero .btn:hover { box-shadow: 2px 2px 0 rgba(255, 255, 255, 0.25); }
.breadcrumb {
  font-size: 0.72rem; margin-bottom: 20px; color: rgba(255,255,255,0.35);
  font-family: var(--font-display); font-weight: 700; letter-spacing: 2px; text-transform: uppercase;
}
.breadcrumb a { color: var(--cyan); text-decoration: none; }

/* Seções */
section { padding: 68px 0; }
section.alt { background: var(--light); }
h2 {
  font-size: clamp(1.5rem, 3vw, 2.1rem);
  font-weight: 900;
  letter-spacing: -1px;
  line-height: 1.2;
  margin-bottom: 18px;
}
h2 span { color: var(--cyan); }
h3 { font-size: 1.22rem; font-weight: 800; margin: 30px 0 10px; letter-spacing: -0.4px; }
.section-title { text-align: center; max-width: 700px; margin: 0 auto 44px; }
.section-title p { color: var(--muted); margin-top: 10px; }

.section-tag {
  display: inline-block;
  background: var(--cyan);
  color: var(--white);
  font-family: var(--font-display);
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  padding: 4px 14px;
  margin-bottom: 18px;
}

/* Corpo de artigo */
.article p { margin-bottom: 18px; color: var(--dark); opacity: 0.85; }
.article ul, .article ol { margin: 0 0 18px 24px; color: var(--dark); opacity: 0.85; }
.article li { margin-bottom: 8px; }
.article h2 { margin-top: 48px; }
.article h3 { margin-top: 32px; }
.article strong { color: var(--dark); opacity: 1; }
.article blockquote {
  background: var(--dark);
  color: var(--white);
  box-shadow: 4px 4px 0 var(--cyan);
  padding: 20px 26px;
  margin: 28px 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-style: italic;
  line-height: 1.5;
}
.article blockquote p { color: var(--white); opacity: 1; margin: 0; }
.article table {
  width: 100%; border-collapse: collapse; margin: 24px 0; font-size: 0.93rem;
  display: block; overflow-x: auto;
}
.article table tbody { display: table; width: 100%; }
.article th, .article td { border: 1px solid var(--border); padding: 10px 14px; text-align: left; }
.article th {
  background: var(--dark); color: var(--white);
  font-family: var(--font-display); font-weight: 700; font-size: 0.8rem;
  letter-spacing: 1px; text-transform: uppercase;
}
.article tr:nth-child(even) td { background: var(--light); }
.table-note {
  font-size: 0.82rem;
  color: var(--muted);
  margin: -12px 0 24px;
  line-height: 1.6;
}

/* Figura de nicho */
.niche-img {
  margin: 28px 0 34px;
  border: 1.5px solid var(--dark);
  box-shadow: 6px 6px 0 var(--cyan);
}
.niche-img img { width: 100%; display: block; }
.niche-img figcaption {
  font-size: 0.8rem;
  color: var(--muted);
  padding: 10px 16px;
  border-top: 1px solid var(--border);
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: 0.5px;
}

/* Mockups de criativos */
.ad-ideas { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin: 24px 0; }
@media (max-width: 860px) { .ad-ideas { grid-template-columns: 1fr; } }
.ad-mock {
  background: var(--dark);
  color: var(--white);
  padding: 22px;
  box-shadow: 4px 4px 0 var(--cyan);
  display: flex;
  flex-direction: column;
}
.ad-mock .ad-tag {
  font-family: var(--font-display);
  font-size: 0.65rem; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase;
  color: var(--cyan); margin-bottom: 10px;
}
.ad-mock .ad-head {
  font-family: var(--font-display);
  font-weight: 800; font-size: 1.02rem; line-height: 1.35; letter-spacing: -0.3px;
  margin-bottom: 10px;
}
.ad-mock p { font-size: 0.85rem; color: rgba(255,255,255,0.6); margin: 0 0 14px; flex: 1; }
.ad-mock .ad-cta {
  display: inline-block; align-self: flex-start;
  background: var(--cyan); color: var(--dark);
  font-family: var(--font-display); font-weight: 800; font-size: 0.78rem;
  padding: 7px 14px; letter-spacing: 0.3px;
}

/* Demonstrações Google + Instagram */
.demo-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin: 26px 0; align-items: start; }
@media (max-width: 860px) { .demo-grid { grid-template-columns: 1fr; } }

.demo-label {
  font-family: var(--font-display);
  font-size: 0.68rem; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase;
  color: var(--cyan); margin-bottom: 10px;
}
.demo-note { font-size: 0.88rem; color: var(--muted); margin-top: 12px; line-height: 1.6; }

/* Mockup de busca Google */
.demo-google {
  background: #fff;
  border: 1.5px solid var(--border);
  box-shadow: 4px 4px 0 var(--cyan);
  padding: 20px;
}
.g-bar {
  display: flex; align-items: center; gap: 10px;
  border: 1.5px solid #dfe1e5; border-radius: 999px;
  padding: 10px 18px; margin-bottom: 18px;
  font-size: 0.95rem; color: #202124;
}
.g-logo { font-family: var(--font-display); font-weight: 900; font-size: 1.1rem; color: #4285f4; }
.g-query { flex: 1; }
.g-lupa { color: #4285f4; font-size: 0.9rem; }
.g-result { padding: 4px 2px; }
.g-tag {
  display: inline-block;
  font-size: 0.72rem; font-weight: 700; color: #202124;
  margin-bottom: 4px;
}
.g-url { font-size: 0.8rem; color: #006621; margin-bottom: 2px; }
.g-title { font-size: 1.05rem; color: #1a0dab; font-weight: 500; line-height: 1.35; margin-bottom: 4px; }
.g-desc { font-size: 0.85rem; color: #4d5156; line-height: 1.5; }
.g-star { color: #fbbc04; }

/* Mockup de post Instagram */
.demo-insta {
  background: #fff;
  border: 1.5px solid var(--border);
  box-shadow: 4px 4px 0 var(--cyan);
  overflow: hidden;
}
.ig-head { display: flex; align-items: center; gap: 10px; padding: 12px 14px; }
.ig-avatar {
  width: 34px; height: 34px; border-radius: 50%;
  background: conic-gradient(from 45deg, #feda75, #fa7e1e, #d62976, #962fbf, #4f5bd5, #feda75);
  padding: 2px; flex-shrink: 0;
  display: flex; align-items: center; justify-content: center;
}
.ig-avatar span {
  width: 100%; height: 100%; border-radius: 50%;
  background: var(--dark); color: var(--cyan);
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-display); font-weight: 900; font-size: 0.85rem;
}
.ig-name { font-size: 0.85rem; font-weight: 700; color: #262626; line-height: 1.2; }
.ig-sponsored { font-size: 0.72rem; color: #8e8e8e; }
.ig-media { width: 100%; height: 210px; object-fit: cover; display: block; }
.ig-media-placeholder {
  width: 100%; height: 210px;
  background: var(--dark);
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 6px;
  color: #fff; text-align: center; padding: 20px;
}
.ig-media-placeholder .ph-big {
  font-family: var(--font-display); font-weight: 900; font-size: 1.15rem; letter-spacing: -0.5px;
}
.ig-media-placeholder .ph-big span { color: var(--cyan); }
.ig-media-placeholder .ph-small { font-size: 0.8rem; color: rgba(255,255,255,0.55); }
.ig-cta {
  display: flex; align-items: center; justify-content: space-between;
  background: #0095f6; color: #fff;
  font-size: 0.88rem; font-weight: 700;
  padding: 11px 14px;
}
.ig-caption { font-size: 0.84rem; color: #262626; padding: 11px 14px; line-height: 1.5; }
.ig-caption strong { font-weight: 700; }

/* Cenário de mercado */
.cenario {
  border: 1.5px solid var(--cyan);
  border-left: 5px solid var(--cyan);
  background: rgba(0, 201, 255, 0.05);
  padding: 22px 26px;
  margin: 24px 0;
}
.cenario .ad-tag {
  font-family: var(--font-display);
  font-size: 0.65rem; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase;
  color: var(--cyan); margin-bottom: 8px;
}
.cenario p { margin-bottom: 10px; }
.cenario p:last-child { margin-bottom: 0; }

/* Cards / grids */
.grid { display: grid; gap: 18px; }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
@media (max-width: 860px) { .grid-3, .grid-2 { grid-template-columns: 1fr; } }

.card {
  background: var(--white);
  border: 1.5px solid var(--border);
  padding: 28px;
}
.card.accent { border-color: var(--cyan); border-left: 4px solid var(--cyan); background: rgba(0,201,255,0.04); }
.card h3 { margin-top: 0; }
.card p { color: var(--muted); font-size: 0.95rem; }
.card .num {
  display: inline-flex; align-items: center; justify-content: center;
  width: 40px; height: 40px;
  background: var(--dark); color: var(--cyan);
  font-family: var(--font-display); font-weight: 800; font-size: 1.1rem;
  box-shadow: 3px 3px 0 var(--cyan);
  margin-bottom: 16px;
}
.card .card-label {
  font-family: var(--font-display);
  font-size: 0.7rem; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase;
  color: var(--cyan); margin-bottom: 8px;
}

/* Grade de nichos */
.nichos { display: flex; flex-wrap: wrap; gap: 12px; justify-content: center; }
.nichos a {
  display: inline-block;
  background: var(--white);
  border: 1.5px solid var(--border);
  padding: 10px 22px;
  text-decoration: none;
  color: var(--dark);
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.92rem;
  transition: border-color 0.15s, box-shadow 0.15s, transform 0.15s;
}
.nichos a:hover {
  border-color: var(--cyan);
  box-shadow: 3px 3px 0 var(--cyan);
  transform: translate(-1px, -1px);
}

/* Faixa de CTA */
.cta-band {
  background: var(--dark);
  color: var(--white);
  box-shadow: 6px 6px 0 var(--cyan);
  padding: 46px 40px;
  text-align: center;
}
.cta-band h2 { color: var(--white); }
.cta-band h2 span { color: var(--cyan); }
.cta-band p { color: rgba(255,255,255,0.6); max-width: 560px; margin: 8px auto 28px; }
.cta-band .btn { background: var(--cyan); color: var(--dark) !important; box-shadow: 4px 4px 0 rgba(255,255,255,0.25); }
.cta-band .btn:hover { box-shadow: 2px 2px 0 rgba(255,255,255,0.25); }

/* FAQ */
.faq details {
  border: 1.5px solid var(--border);
  padding: 18px 22px;
  margin-bottom: 12px;
  background: var(--white);
}
.faq details[open] { border-color: var(--cyan); }
.faq summary {
  font-weight: 800; cursor: pointer; font-size: 1rem;
  font-family: var(--font-display); letter-spacing: -0.3px;
}
.faq details p { margin-top: 12px; color: var(--muted); }

/* Formulário */
.form-wrap {
  background: var(--white);
  border: 1.5px solid var(--dark);
  box-shadow: 6px 6px 0 var(--cyan);
  padding: 38px;
  max-width: 640px;
  margin: 0 auto;
}
.form-wrap h2 { text-align: center; }
.form-wrap .form-sub { text-align: center; color: var(--muted); margin-bottom: 26px; font-size: 0.95rem; }
.field { margin-bottom: 16px; }
.field label {
  display: block; font-weight: 700; font-size: 0.78rem; margin-bottom: 6px;
  font-family: var(--font-display); letter-spacing: 1px; text-transform: uppercase;
}
.field input, .field select, .field textarea {
  width: 100%;
  padding: 12px 14px;
  border: 1.5px solid var(--border);
  border-radius: 0;
  font-size: 1rem;
  font-family: var(--font-body);
  background: var(--light);
}
.field input:focus, .field select:focus, .field textarea:focus {
  outline: none;
  border-color: var(--cyan);
  background: var(--white);
}
.form-wrap .btn { width: 100%; margin-top: 8px; }
.form-note { text-align: center; font-size: 0.78rem; color: var(--muted); margin-top: 14px; }

/* Rodapé */
footer {
  background: var(--dark);
  color: rgba(255,255,255,0.55);
  padding: 52px 0 32px;
  font-size: 0.92rem;
}
footer .foot-grid { display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 32px; margin-bottom: 32px; }
@media (max-width: 720px) { footer .foot-grid { grid-template-columns: 1fr; } }
footer h4 {
  color: var(--cyan); margin-bottom: 12px;
  font-size: 0.75rem; font-weight: 700; letter-spacing: 2px; text-transform: uppercase;
}
footer a { color: rgba(255,255,255,0.55); text-decoration: none; display: block; margin-bottom: 8px; }
footer a:hover { color: var(--cyan); }
footer .foot-logo {
  font-family: var(--font-display);
  font-weight: 800; font-size: 1.2rem; color: var(--white); margin-bottom: 10px;
  letter-spacing: -0.5px;
}
footer .foot-logo span { color: var(--cyan); }
footer .tagline {
  font-family: var(--font-display);
  font-size: 0.72rem; font-weight: 700; letter-spacing: 2px; text-transform: uppercase;
  color: rgba(255,255,255,0.35); margin-top: 4px; margin-bottom: 12px;
}
footer .copy { border-top: 1px solid rgba(255,255,255,0.1); padding-top: 22px; text-align: center; font-size: 0.8rem; }

/* Barra de CTA fixa no mobile */
.mobile-cta { display: none; }

@media (max-width: 640px) {
  .nav-links a:not(.btn) { display: none; }
  .nav .btn { padding: 10px 18px; font-size: 0.88rem; box-shadow: 3px 3px 0 var(--cyan); }
  .logo { font-size: 1.05rem; }
  section { padding: 44px 0; }
  .form-wrap { padding: 26px 20px; }
  .cta-band { padding: 34px 22px; }

  /* Primeira dobra: título + CTA visíveis juntos */
  .hero { padding: 44px 0 52px; }
  .hero .eyebrow { margin-bottom: 14px; }
  .hero h1 { font-size: clamp(1.75rem, 8vw, 2.2rem); margin-bottom: 14px; }
  .hero p.lead { font-size: 1rem; margin-bottom: 24px; }
  .page-hero { padding: 36px 0 44px; }
  .page-hero h1 { font-size: clamp(1.5rem, 7vw, 2rem); }
  .page-hero p { font-size: 0.98rem; }
  .page-hero .btn { margin-top: 22px; }

  /* Botões de conversão em largura total */
  .hero .btn, .page-hero .btn, .cta-band .btn, .form-wrap .btn {
    display: block; width: 100%; text-align: center; box-sizing: border-box;
  }

  /* Barra fixa de CTA */
  .mobile-cta {
    display: block;
    position: fixed;
    left: 12px; right: 12px; bottom: 12px;
    z-index: 100;
    background: var(--cyan);
    color: var(--dark);
    text-align: center;
    font-family: var(--font-display);
    font-weight: 800;
    font-size: 1rem;
    letter-spacing: -0.2px;
    padding: 15px 12px;
    box-shadow: 4px 4px 0 var(--dark);
    text-decoration: none;
  }
  body { padding-bottom: 78px; }

  .ad-mock { padding: 18px; }
  .cenario { padding: 18px 20px; }
  .niche-img { box-shadow: 4px 4px 0 var(--cyan); }
}